The Best Tire Brands (2023 Reviews)

Looking for quality tires? We got you covered! Here is the definitive list of the best tire brands in the world.

As the only part of a vehicle touching the ground, a decent set of tires is crucial.

Quality tires last longer, perform better, stop quicker, and ride softer. Most importantly, they’re more likely to keep you and your passengers safe in a hazardous situation.

Thankfully, if you pick a tire brand known for making quality products, you should have a good experience.

Who makes the best tires in 2023?

Here are the top 10 best tire brands ranked:

  1. Michelin – 4.8/5
  2. Continental – 4.7/5
  3. Bridgestone – 4.4/5
  4. Goodyear – 4.4/5
  5. Cooper – 4.3/5
  6. Pirelli – 4.3/5
  7. BFGoodrich – 4.1/5
  8. Yokohama – 3.9/5
  9. Hankook – 3.9/5
  10. General – 3.7/5

In this guide, I will review each of these popular tire brands, factoring in warranties, pricing, satisfaction ratings, and more.

Table of ContentsShow

The Best Tire Brands Now

A simple web search will reveal that Michelin is a fantastic tire brand. Customers and mechanics alike rave about their experiences with Michelin products, usually awarding their purchases 4.5-5/5 stars on Tire Rack.

Whether you’re after a set of performance tires, all-season, ATs, winter, touring, etc., Michelin has a product (or several) for you. You’ll pay more for a set of Michelins on average, but they’ll likely be the best tires you ever purchase.

Year Founded: 1889

Tread Life Warranty: Up to 90,000 miles

Price Per Tire: $93-$1,125 at Tirebuyer

Popular Michelin Tires:

  • Pilot Sport 4S (Max Performance Summer)
  • Pilot Alpin PA4 (Performance Winter)
  • Defender LTX M/S (Highway All-Season)
  • CrossClimate2 (Gran Touring All-Season)

Michelin Awards And Recognition:

  • Most Awarded Tire Brand by J.D. Power
  • Best Tire Brand for 2022 by Cnet
  • 95% of Tirerack consumers recommend Michelin

Continental tires are every bit as capable as Michelin’s offerings, especially in wet braking performance. Moreover, the popular tire brand’s product range is just as expansive, whether you’re seeking ATs for your truck or SUV, a studless snow and ice set, or a high-performance summer.

Still, Continental is a premium tire brand, meaning you will spend more than you would for a set of Bridgestones or Goodyears—but less than comparable Michelins. On top of its lengthy tread life warranty, all tires receive a 60-day replacement guarantee.

Year Founded: 1871

Tread Life Warranty: Up to 80,000 miles

Price Per Tire: $70-$622 at Tirebuyer

Popular Continental Tires:

  • TrueContact Tour (Standard Touring All-Season)
  • ExtremeContact Sport (Max Performance Summer)
  • VikingContact 7 (Studless Ice and Snow)
  • TerrainContact H/T (Highway All-Season)

Continental Awards And Recognition:

  • Tire Manufacturer of the Year by Tire Technology International
  • Top 10 Smart Brands by J.D Power
  • 2022 Automotive News PACE award

While Bridgestone hasn’t quite hit 100 years in business, it’s still a top-rated car tire brand. Enjoy similarly impressive tread-life warranties and tires that cost less (on average) than those from Michelin or Continental.

Where Bridgestone might actually surpass its higher-ranked rivals is in its winter and off-road offerings, AKA the popular Blizzak and Dueler lines, which are less costly and have similar performance. Ultimately, the brand is not as highly rated as Michelin or Continental but delivers great value overall.   

Year Founded: 1931

Tread Life Warranty: Up to 80,000 miles

Price Per Tire: $85-$410 at United Tires

Popular Bridgestone Tires:

  • Blizzak WS90 (Studless Ice and Snow)
  • Turanza QuietTrack (Grand Touring All Season)
  • Dueler A/T Revo 3 (On-/Off-Road All Terrain)
  • Alenza AS Ultra(Crossover/SUV Touring All Season)

Bridgestone Awards And Recognition:

  • 2022 Product of the Year (R&D/Sustainability)
  • Best Selling Tyre Award 2020 by Grand Prix International
  • 2022 TyreSafe Tyre Manufacturer of the Year

Born-n-bred in Akron, Ohio, USA, Goodyear is another name in the industry with a high tire brand rank. One of the tiremaker’s most well-known products is the Eagle F1, a max-performance summer set made famous for pairing with the Chevrolet Corvette and Ford GT sportscars.

On average, the popular car tire brand’s offerings cost less than more premium names while delivering similar quality, per reviews/prices on Tire Rack and Tirebuyer. Moreover, tread life warranties are equally as impressive as higher-ranked brands.

Year Founded: 1898

Tread Life Warranty: Up to 85,000 miles

Price Per Tire: $77-$410 at Walmart

Popular Goodyear Tires:

  • Eagle F1 Asymmetric 2 (Max Performance Summer)
  • Wrangler MT/R (Off-Road Maximum Traction)
  • Ultra Grip Ice WRT (Snow and Ice)
  • Eagle F1 Supercar 3 (Road/Track Hybrid)

Goodyear Awards And Recognition:

  • 2021 Best Tyre by Auto Express
  • 2021 Best All Season Tyre by Auto Express
  • 2022 Summer Tire Manufacturer of the Year by Auto Bild Magazine

In terms of pricing and quality, Cooper is similar to Goodyear. Yet, while still a top-rated tire brand, Cooper lacks the impressive list of accolades shared by brands like Michelin and Continental and doesn’t sport as long of tread life warranties on some models.

Cooper is a popular tire brand, especially if you want a great all-season touring set. You likely won’t attract as much attention sporting a set of Coopers, but they’ll perform better and last longer than most other tire brands.

Year Founded: 1914

Tread Life Warranty: Up to 80,000 miles

Price Per Tire: $73-$565 at Tirebuyer

Popular Cooper Tires:

  • Discoverer AT3 4S (On-/Off-Road All-Terrain)
  • Endeavor Plus (Crossover/SUV Touring All Season)
  • CS5 Ultra Touring (Standard Touring All Season)
  • Evolution M/T (Off-Road Maximum Traction)

Cooper Awards And Recognition:

  • 2021 GOOD DESIGN award from Chicago Athenaeum Museum
  • Two 2019 GOOD DESIGN awards
  • Hevea Best 4×4/SUV Tyre 2020

Pirelli has a very loyal following, especially among drivers seeking high-performance tires, whether on the track or outside on an icy day. Heck, Pirelli even offers options specifically for street/sport trucks in their Scorpion line.

One big draw of Pirelli is its tread-life warranties span 90,000 miles. The company’s products are also more affordable (on average) than many other top-rated tire brands. Moreover, Pirelli is known for offering unrivaled customer service, per many owner reviews.

Year Founded: 1872

Tread Life Warranty: 90,000

Price Per Tire: $69-$1,156 at Tirebuyer

Popular Pirelli Tires:

  • Scorpion Zero All Season Plus (Street/Sport Truck All Season)
  • Winter Sottozero 3 (Performance Winter/Snow)
  • P Zero All Season Plus (Ultra High Performance All Season)
  • P Zero Nero GT (Max Performance Summer)

Pirelli Awards And Recognition:

  • Hevea Best Technological Innovation of 2021
  • 2018 Tire Manufacturer of the Year by Tire Technology International
  • 2021 J.D. Power Tire Customer Satisfaction award

If you’re after a solid off-road or all-season tire, BFGoodrich is nearly on par with Michelin, albeit with a noticeably lower price tag. Sure, the popular tire brand’s tread-wear warranty tops out at 80,000, but with over 150 years in the industry, you really have to go with the numbers.

BFGoodrich doesn’t sport as many options as earlier mentions on our list, but it does cover most bases. While customer satisfaction ratings are lower than other top-rated tier brands, overall, you should really enjoy a set of BFGoodrich tires.

Year Founded: 1870

Tread Life Warranty: Up to 80,000 miles

Price Per Tire: $72-$747 at Tirebuyer

Popular BFGoodrich Tires:

  • All-Terrain T/A K02 (On-/Off-Road All-Terrain)
  • Krawler T/A KX (Off-Road Maximum Traction)
  • g-Force COMP-2 A/S (Ultra-High-Performance All-Season)
  • Radial T/A (Performance All-Season)

BFGoodrich Awards And Recognition:

  • 2021 Silver Stevie Award for Best New Product
  • 100th Overall in Baha 1,000 2022

Yokohama has a tire to cover any driver’s needs, including ultra-high-performance summers, street/sport truck all-seasons, and street-able track and competitions, to name a few. You’ll pay about as much for a set of Yokohamas as you might for Coopers or Goodyears, but with a higher top end.

Yes, Yokohama is one of the best tire brands for 2023, even if it hasn’t received as many accolades as its close rivals. While you can find solid customer satisfaction ratings, they’re not nearly as rampant as for a Pirelli, for example.

Year Founded: 1917

Tread Life Warranty: Up to 70,000 miles

Price Per Tire: $88-$835 at Tirebuyer

Popular Yokohama Tires:

  • AVID Ascend GT (Grand Touring All-Season)
  • iceGUARD IG52c (Extreme Performance Summer)
  • Parada Spec-X (Street/Spot Truck All-Season)
  • ADVAN Neova AD08 R (Extreme Performance Summer)

Yokohama Awards And Recognition:

  • 2020 Good Design award from Chicago Athenaeum
  • Two 2019 Good Design awards

Hankook, the youngest name on our list of popular tire brands, is also one of the most affordable. With an entry price of around $70 per tire and tread-life warranties lasting up to 90,000 miles, Hankook offers buyers a lot of value if they can look past a couple of flaws.

Satisfaction ratings are lower than higher-ranked rivals, and drivers do mention highway noise is louder on some models. Regardless, considering this budget brand also ranks among the best in the industry, you might be ok with some extra road rumble.

Year Founded: 1941

Tread Life Warranty: Up to 90,000 miles

Price Per Tire: $70-$636 at Tirebuyer

Popular Hankook Tires:

  • Kinergy 4S2 (Grand Touring All-Season)
  • Dynapro AT-M (On-/Off-Road All-Terrain)
  • Optimo H428 (Grand Touring All-Season)
  • Ventus V12 EVO2 (Max Performance Summer)
  • Dynapro HP2 (Crossover/SUV Touring All-Season)

Hankook Awards And Recognition:

  • 2021 Good Design award from Chicago Athenaeum
  • Three Product of the Year Auto Express awards
  • 2022 UK Tyre Manufacturer of the Year from NTDA

Rounding out our list of tire brands ranked is General, a budget/best of 2023. Coming off a recent 100-year anniversary, General tires offers solid tread-life warranties and competitive pricing. Yet don’t expect them to last as long as a Cooper or anything higher on our list.

Still, General is a top-rated tire brand compared to other Chinese budget names like Westlake or Chaoyang. Ultimately, General shines best in its off-road offerings like the Grabber line.

Year Founded: 1915

Tread Life Warranty: Up to 75,000 miles

Price Per Tire: $83-$610 at Tirebuyer

Popular General Tires:                                                              

  • Grabber AT3 (On-/Off-Road All-Terrain)
  • Altimax Arctic 12 (Studdable Winter/Snow)
  • GMAX RS (Ultra-High-Performance Summer)
  • AmeriTrac TR (On-/Off-Road All-Terrain)

General Awards And Recognition:

  • Official Tire of the 2021 Ford Ranger Raptor

Pick A Best Tire Brand Over A Worst

There you have it, the official list of the best car tire brands for 2023. For a list of the worst tire brands, check out our detailed guide.

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Joshua Barrett

Josh Barrett is a writer hailing from the great state of Alaska. While describing himself in the third person is not his forte, writing about any and all things automotive – is. After 13+ years hustling in the exciting world of car sales, he took off to travel the world with his dog Teemo.